1.As street lamps are indispensable lighting devices in road traffic, they connect directly with travel of advertising audiences, and the direct advantage of banner is that it is mandatory advertising media.
2. It has a strong and lasting impact on the advertising audience. Imagine a road with uniform billboard at both sides, which will create a visual sense of unity and harmony firstly, and then it creates a spectacular aesthetic feeling psychologically, so as to create a strong impact. Besides, as for time and space, sunlight and night light, it has a different impact effect for a long time.
3. It is easy to set up short-term advertising brand effect. With their geographical advantages of banners, through visual impact to the audience for a long period of time and daily contact, the audience subconsciously sets up the brand awareness, yielding good promotion effect in the short term, quickly promoting the brand awareness, so as to increase advertising effectiveness.